Archive for Branding


I recently completed work on a branding project for Chestnut, a new American-style restaurant in Asheville, NC with a decidedly vintage aesthetic and charm. In addition to the fun of the actual project, it was also exciting to have my name on the building during the process.    

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Gianni Panini

For Gianni Panini, a local artisan sandwich shop looking to build a franchise base, I was tasked with creating not only a visual identity, but also a ‘voice’ for the restaurant, epitomized in the fictitious Gianni, which I did with the writing assistance of Josiah Bancroft.      

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Badin Triathlon

When Setup Events took over the Badin Triathlon, they wanted to create a new logo and brand for the event and contacted me to help them realize a new look that more neatly tied to both the area’s heritage and natural beauty.

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